There are some email marketing trends which we have to watch out for, especially during the next ten years. Email marketing is one of the best ways to reach out to your target market and increase your sales, but it can also come with its fair share of problems and drawbacks. If you want to use email marketing to its full potential then there are certain things which you should always remember. These tips will show you how to make the most of your email marketing in the coming years, making sure that you enjoy a steady stream of subscribers and getting the best results at the lowest cost possible.
One of the most popular email marketing trends which we have to keep an eye on is the introduction of subject lines in emails. With so many users deleting their emails straight away after reading them, you need to make sure that your emails stand out and get read. There are a few simple things that you can do which will help you get the most from your subject lines in the future.
As mentioned above, the first thing to keep in mind in regards to the next decade of trends is the introduction of black Friday. The main selling point for email marketers was the ability to save money, but in the next few years this will no longer be the case. Black Friday sales will no longer be exclusive to online merchants. Major stores such as Amazon will have black Friday deals running all year round, meaning that email marketers will have to up their game if they want to take advantage of the huge amount of customers available during this busy shopping period. One of the easiest ways to do this is by ensuring that your emails are sent out on black Friday. Find out what dates these sales occur for your industry and try and plan your campaign accordingly.
2020 email marketing trends
The next two upcoming email marketing trends are going to see a massive amount of change. Incoming mobile devices are set to revolutionize the way in which people communicate, and marketers are very likely to embrace this change when it comes to creating effective mobile newsletters. Smart lists are already widely used within companies, but they are set to become far more powerful with the introduction of new smartphone apps that will enable users to build smart lists with ease. Smart lists will enable marketers to compile contact information from a wide range of sources, including social media sites, websites and other sources, and will make it easier for them to deliver content across a number of different platforms.
Email marketing strategy that focuses on mobile messaging is also set to become popular. With consumers shifting their habits online, it is becoming increasingly important for businesses to find a way of communicating with these consumers. Marketers have been forced to adapt their strategies in order to ensure that they are able to keep up with the pace of change. This means that companies will need to research the new trends and platforms available in order to create innovative email marketing campaigns that will succeed. One of the most promising of these platforms is WAP, or Web-As-A-Service, but marketers are likely to wait for the arrival of smartphones before using WAP as part of their 2021 email marketing strategy. With millions of WAP-enabled devices expected to be in use across the world by the end of the next decade, it makes sense to focus your energy on this medium first.
If you are looking to set yourself apart from the rest of the pack in terms of your message and in terms of your brand, you may want to consider one particular aspect of email design trends: the dark mode. This is a feature that has been designed especially for the benefit of businesses that want to make sure that they are seen in a favourable light with their subscribers. Dark mode is an auto-responder that operates in the background, automatically responding to messages that are sent from a chosen list of recipients. It can be used to provide instant feedback and can help to ensure that your brand is seen in a more positive light, making it much easier for your customers to identify with and respect you.
One of the trends that is most likely to continue on into the future is the move away from text-based communications. The days of large chunks of text being included in a message have come and gone, with many consumers preferring to read short snippets of information. However, many marketers are keen to implement more forms of interactivity into their messages. With the introduction of interactive elements, it means that customers are able to see more details and graphics, which means that the overall message can be made more engaging and more likely to hold their attention.
The other trend that will continue on to the future is that of the user-generated content provider. This is a service where you upload content from social media sites and other locations onto a third-party site that allows you to then share these with your subscribers. Many experts have indicated that it is likely that in the next few years the majority of email marketing will focus on the use of user-generated content. However, there are also signs that minimalist design will become more popular, with services such as Digg and Reddit being prominent players in the game.