Free email services often provide simple software to use, so those who might not otherwise have much expertise in building email marketing campaigns nonetheless can create appealing, professional-looking emails. But if you’re already comfortable with email campaigns and the way they work, there may be no need to pay for something you can do for free. Paid email service providers may also have more advanced software which provides users with a broader array of choices to design, modify and send their own emails without the need for any previous experience.
Free email campaigns are best for brand awareness and establishing connections with customers and prospects. They’re also good for tracking the response rate of your promotional emails and tracking campaign effectiveness. But if you’re interested in managing a more complex campaign, you might find yourself unable to easily adapt to the software or the template options offered by a free service provider. So how do you choose which templates to use and which template to avoid?
For free email marketing campaign examples, let’s look at a few of the options available to you. The first option is to simply include your phone number and web address in all your emails, whether it’s a sales pitch or a thank-you note. If you include a phone number in all your campaigns, potential customers will have your phone number in mind when they receive your messages. This will help them remember who you are, what your business does and how to reach you. Remember: always put your URL at the bottom of your message.
Another option is to use an email marketing service that offers a free trial period. During this time, you’ll only need to pay for the templates you choose. For example, Mailerlite offers a free 30-day campaign plan. This plan includes everything you need to create an effective email marketing campaign: the text, the graphics and the layout, as well as the HTML necessary to send all these items to your subscribers. You also get access to helpful tips on how to track the effectiveness of your campaign and learn how to make the most out of your list. For example, you can use free plan templates to track the response rate of your campaign, which will help you optimize it for better results in the future.
To create an effective campaign, you need to make sure that you send your emails on time. To test how effective your campaigns are, try sending two emails to your list within two hours. You’ll quickly see which one gets fewer responses in terms of open rates and responses to specific questions. Remember: the people who opened your emails were not on your mailing list; they had to open it because they were searching for more information about your products or services.
A good email marketing campaign shows details about your products or services. If your product doesn’t offer detailed information to your customer on a web page, why should they visit your site? If your website is difficult to navigate or uses confusing navigation patterns, why should they go there at all? Remember that you can target certain phrases or keywords to build your lists or make them more likely to visit your site. For instance, if you’re selling a new car, you could create an email marketing campaign about the features of this nifty vehicle.
Finally, an effective campaign reflects upon the level of customer service you offer. If you’ve gone through the trouble of creating a great product and haven’t put any effort into making customer service easy for your customers to contact you about, how long will they have to wait before you respond to their queries? How many times have you promised to reply to an email only to leave it unanswered or return it with a simple “Thank you” or “regard your request”? On the other hand, if you’ve gone through the trouble of creating a great ad and implemented great customer service, how many times has your customer actually gotten a hold of you to solve a problem?
Free email marketing campaign examples really help get the point across. If you want to be noticed, these examples can get you started. Of course, it’s much easier to create a custom campaign that’s specific to your business and/or needs. If you have the time and the resources to do so, there are ways to build a highly targeted list and then use a variety of free email service tools to build a mailing list of prospects and potential clients who will enjoy being involved in your business. The examples here only serve as a starting point; it’s up to you to make your marketing campaign the best it can be.