Before we continue, let me just say that the first two paragraphs are a condensed version of the full article. Acoustic emails are emails with no subject line and no body text. It looks more professional, and many people believe that it is easier to read, as well. What I personally would look for in an email before considering buying is the following:
Content. The content should be original and informative. If your email marketing campaign relies on stock phrases, your subscribers will ignore your emails. If your content is generic, you will never get any business. If your content is bad, your readers will unsubscribe. That’s why it is important to choose the right target market and writing style before committing to an email marketing campaign.
First sentence. This should make you, as the sender, instantly look like a genius. You want to entice your recipient to open your email. A few words that encapsulate the reason why the receiver wants to open your email should do the trick. “Your emails are so cool! Here is some useful information about your niche, you won’t find it at the rest of the sites” or “Your newsletter is awesome – subscribe to our free email course now!”
Acoustic email marketing
Second sentence. Once you have enticed your reader to open your email, you need to confirm your offer. “If you are not completely satisfied with our first email, please click here to learn more about our next special offer.” Your content needs to be specific; just send the same email several times and people will lose interest.
Third sentence. Make sure that your email content discusses not just the benefits of what you are offering, but also why your customer should use your services. “Learn more about why we can help your business through our reliable and affordable telemarketing services. Call us on 0800 9 interceptions to start enjoying our low cost telephone services now.”
Fourth sentence. After confirming the benefits of what your email offers, include a call to action. “You will have immediate access to a complete list of our current customers. Simply click here to access our directory.” This is where your email marketing campaign needs to be specific.
Fifth sentence. Now that you have convinced your recipients that they need your products, remind them of the great things that they can get from you. “You will be amazed at how quickly we can complete this job for you, simply submit the form below to receive our next new product updates.”
An acoustic email marketing campaign does not have to be sales-oriented. If your target recipients to open and read your emails, your job is done. You did not have to push your product on them or force them to buy it; all you had to do was make sure that your content was interesting, engaging, and useful to your recipients and they would take action almost immediately.
However, the use of sales tones should definitely not be ignored. If you are not entirely certain that your email marketing campaign is going to work out, you can easily test it by sending out one-word statements or phrases within your emails. For instance, if you are selling a laptop, you could send out the following sentences:
Laptop – What a great way to advertise! The computer is so small that even kids can carry it around in their arms! Kids love having their own computer and playing with it. It’s a must-have for the 21st century. They are also very interested in technology and all the cool gadgets that are coming out all the time.
A well-written email has the ability to capture the attention of recipients. To have an effective acoustic email marketing campaign, you need to know what kind of words to use, as well as the right format of your email. Keep in mind that your email should not sound like a sales pitch. Remember that your goal here is to get the recipient’s attention. Your email must tell them about the benefits of your product. However, you must be as friendly as possible, as this will make your customers feel at ease.
Remember that in order to have an acoustic email marketing campaign that really works, you need to do some research. You can look for some testimonials and reviews on the Internet. In addition to that, you can also find out what kinds of email software you should use when creating your acoustic email marketing campaign. There are actually lots of software out there these days that make it easier for you to build your email lists. Also, remember to test all the email templates before you actually purchase them to see which one works best.