Active email marketing campaigns can be set up without ever sending out emails to your list. When a campaign is being run, you will get a webpage URL which can then be shared with social networking. Active email marketing campaigns are then sent to website visitors.
The great thing about email marketing is that you can track it and see how effective it is. The number of times the page has been viewed, how many leads are generated from that page, and the open rates of the different pages. This information can help you fine tune your email campaigns based on your goals and how well they are working for you. One thing that is crucial in an email campaign is open rates. Open rates are what determine how many people are actually viewing the link and buying from you.
Active email marketing strategy should include a mix of traditional and social media for the best results. Many marketers have their own individual websites and blogs as well as social networking sites such as Twitter, LinkedIn, Facebook and others. Many times these marketers will include links to their websites and blogs in their email marketing campaigns. The goal of this is to generate leads from the content of their sites and their online presence. By combining traditional and social media you can create a powerful active email marketing strategy.
Active email marketing
Once you have set up your campaigns, it’s time to start tracking your progress. Most marketing companies offer some type of analytics software package that you can use to track where your traffic is coming from and which marketing efforts are working best. Some marketers even offer email templates so that you don’t have to create dozens of custom emails each campaign. Using an automated system can save you significant time, which can go right back into growing your business.
Tracking is important because you want to see what works best for your campaigns. Ideally, you want to see an increase in open rates but also want to see a decrease in bounces. Open rates are important because you want to get as many people to your website as possible, but you also want to watch for bounces, which are simply accidental clicks on your marketing emails that didn’t go through.
Your account manager should be able to provide you with detailed reports about your campaign statistics including open rates and bounces. Some of the account managers may even offer customized reporting to give you more insight into your marketing strategy. Some marketers choose to subscribe to a free service that allows them to export data directly from their accounts into other Excel files.
A good account manager should also be able to offer advice based on your own specific marketing goals. If you want to increase sales, you may want to focus on sending emails to contacts who have shown an interest in your niche over a period of time. If you are looking to develop customer loyalty, a contact management software package that offers integrated CRM capabilities may be a good fit for your company. There are also a number of email marketing campaigns available that target groups such as real estate professionals, lawyers, doctors, etc.
Some marketers prefer to outsource their active email marketing campaigns while others choose to automate the process. There are marketers who use auto responders follow up emails, and automated email replies all on their social networking accounts. These marketers tend to have higher visibility among their niche contacts and may be able to attract new clients as well. There are also marketers who choose to set up an autoresponder account which automatically sends out messages to contacts on a scheduled basis. These marketers can also use these accounts to send direct emails to potential customers on a consistent basis. Whatever method you choose, it’s important that you keep in mind that this is a highly-specialized form of marketing that requires a significant investment of time and effort.