May 27, 2021 0 Comments

Automated email marketing is such a time saver, but knowing about it isn’t! So, to save you all those hours of trying to figure it out, I have broke it all down for you into one simple-to-follow guide so you can get started as soon as possible. In this article, we will cover three things you should know before even thinking about trying it. By the end of this article, you should be able to make full use of email marketing without having to worry about ever getting stuck. Let’s get started!

Before you even begin using automated email marketing, you need to have a lead-capture page or landing page. This is the page that your visitors will first see when they come to your site. It is vital that it is professional, interesting and easy to navigate. I cannot stress enough how important this is.

It should contain three main features: an opt-in form, squeeze page and auto responder. If you want to use email marketing automation, then you will also want to have your own auto responder service for your landing pages. These services will help you build a list of leads to market to. They will automatically follow up with people who sign up to your opt-in pages.

automated email marketing

Next, it is highly recommended you take a look at HubSpot. HubSpot has been around almost as long as Facebook and has a very competitive pricing compared to the other services. If you have never created your own email marketing campaign, then I highly recommend that you learn how to do so. HubSpot has a fantastic CRM system built in, which will give you a lot of insight into what to do next with your campaigns.

Some of the things that people love about HubSpot are the welcome emails, the newsletter and the community. This is what sets it apart from the rest of the providers. On HubSpot you can set up welcome emails that are relevant to your niche market. These emails will also encourage your customers to join your community. All of these things are great for building a network of happy subscribers to market to.

Now, I am going to quickly discuss some of the more advanced features in email automation. One great feature is the ability to create lead capture forms for people who sign up to your list. You can then use these subscribers to send out emails that are not only targeted to them, but that also contain some very valuable information about what they can do for you. This information should be put into a free report that you have created, so you can build on the relationship you have with the subscribers to grow your business.

Another feature I like in HubSpot is the ability to automate the sending of follow-up emails to my subscribers. By using the built in autoresponder feature I can put together a series of emails that my subscribers will be interested in, and they will be interested in the content that I have put together. Once I get an option monster, I can use this tool to continue to generate constant contact with my list.

Finally, I want to talk about the Mailerlite campaign. The Mailerlite campaign is another highly useful tool that allows me to track all of my campaigns in one place. I can find the success rate, cost per conversion and other statistics that will allow me to make smart decisions for future campaigns. With the help of Mailerlite, I can see exactly where my traffic is coming from, which makes it so much easier to send out different messages to different groups of subscribers. For me, having this tool in my email marketing arsenal makes a big difference in my campaigns, and I highly recommend that everyone use it.

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