June 5, 2021 0 Comments

As a new business, it can get quite challenging for you to attract new customers to your website, inform them about your products or services and convert them into loyalists of your brand. You should resort to rigorous marketing techniques to improve your brand awareness and woo your customers. Sending each user emails to promote your business is next to impossible. So what do you in this case?

Constant Contact Platform
Constant Contact Platform | Image by Gerd Altmann from Pixabay

The best way to improve your email marketing strategy is to take the help of an email service provider, which helps you reach out to many customers at an affordable price. Constant Contact is one such reliable partner to help you with the automation of emails, building proper websites, social media marketing, and other strategies required to improve your brand’s worth.

How good is Constant Contact? Does it really help you in increasing leads and improving profitability? Keep reading to know about our review of this particular product. After reading this review, you will get an idea of the following points:

  • What is Constant Contact?
  • What are the features of the product?
  • Pricing Plan
  • Pros and Cons of Constant Contact
  • Our final word

What is Constant Contact?

Constant Contact is one of the affordable email service providers that helps small businesses and non-profit organizations with the strategies required for online marketing. Thanks to its features, small businesses can promote their brands well online and market themselves professionally to get the reach they desire.

With the help of Constant Contact, you can improve the image of your business, and increase its visibility and profitability. It has been doing excellent work in this field for over two decades now. This is why it is one of the most trusted products of small businesses and agencies.

Features of Constant Contact

According to statistics, businesses that used Constant Contact were able to reach around 350 million customers per day. Many owners of big and small brands were able to use the automation and other features of this product to improve their customer engagement by 60%, which is quite a great feat! When you use Constant Contact for your email marketing requirements, you can enjoy the following features:

  • Automation of Emails

As the business owner, you don’t have to worry about sending out emails and customizing them as per the users’ needs, when you try Constant Contact. The product comes with automation options that help you create professional email templates, segment emails as per specific groups of your target audience, and automate sending emails to reach out to more people than you ever imagined.

  • Integration with many Ecommerce platforms

Thanks to its automation feature, Constant Contact helps you send out targeted emails to your users. You can also integrate easily with some of the leading eCommerce sites like Shopify, BigCommerce and Magento. This way, you can be assured of more people becoming aware of your products/services, thereby generating more income.

  • Help to build websites and boost online sales

Though it is an email service provider, Constant Contact helps you with many other online marketing strategies like website development and online stores. You can select customized designs for your websites to attract users and simplify your interface with them, so that your customers can engage with you quicker than before.  Apart from sending out automated emails to your existing and potential customers, you can also use Constant Contact to quickly set up an online store and start selling your goods online without hassles.

  • Marketing through social media platforms

Social media marketing is the best way to reach your customers today. Almost all customers use various social media platforms like Facebook, Twitter, Instagram, YouTube and more. With Constant Contact, you can custom-design your posts to suit various social media requirements. These automated posts can help to promote your products and improve brand awareness among your target audience.

Pricing Plan

Currently, Constant Contact offers two types of plans. The details of these plans and their pricing are as follows:

Email Plan – This starts at $20 per month. This plan gives you the features of the creation of professional emails, lead generation and improved sales. How many email contacts do you have in your account? The answer to this question will depend on the cost of this plan. Monthly email sends, sign-up forms, apps & integrations, shoppable landing pages, customizable templates, industry-specific templates, tracking & reporting and eCommerce marketing are features offered here.

Email Plus Plan – This plan starts at $45 per month. The price keeps increasing based on the number of email contacts in your account. This plan offers you all services related to email marketing. It helps you with everything you need to engage with your target audience and improve the visibility & profitability of your business. Apart from the features offered in the Email Plan, the Email Plus Plan also offers additional features like RSVP, Polls, Coupons, Online Donations and New Customer Consultation.  You also get advanced automation services here.

Constant Contact offers a free one-month trial plan, which you can try to see if the product works for you. For half-yearly and yearly subscriptions, you get heavy discounts, so you might want to consider buying these plans for a longer-term.

Pros

  • Very easy to use and comes with easy to use, customizable templates
  • Mobile version is available
  • Helps in improving efficiency and eliminating duplications
  • Offers a free trial
  • Comes at an affordable price to aid small businesses and non-profit organizations
  • Exhausting email marketing strategies with the necessary reporting tools

Cons

  • Takes some time while debugging the formatting of the emails
  • Glitches noted by a few users while scheduling email campaigns

Our final word

Constant Contact provides you quite a lot of email marketing and social media marketing services at an affordable price. If you are hesitant to pay for this product, you can try the “free first-month” offer to see if it works for you or not. We definitely recommend this product for small businesses, as it has been in the business for 20 years. Many companies vouch for the success of the automation and strategies provided by Constant Contact. Try it, and you won’t regret your decision.

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