In the world of email and text marketing, the possibilities are nearly endless. While each campaign can be tailored to meet your individual needs, you can also choose to go with one or the other, or combine both. Read below to learn how you can make email and text marketing work for your business.
SMS Marketing – This type of marketing is growing in popularity, largely due to the low open rates associated with most cell phones. Texting is also the number one platform for customer engagement thanks to its mobility and accessibility on a cell phone (which virtually everyone keeps right at their side). Combine texting with email marketing, and there’s no telling how many messages you could send in just a few minutes of sitting down. The best part is that even when it does come time to send emails out to your list, your open rates are extremely low.
Email and Text Marketing – The ease of sending email and SMS messages from iPhones and smart phones is also ideal for campaigns that require immediate responses. With just a few swipes of the finger, your consumers are instantly notified of product changes, promotions, and news. This functionality makes it easy for your loyal customers to provide you with feedback, which allows you to make necessary adjustments to your business model in real time. In addition, the ability to track customer activity lends a hand toward helping you improve your marketing campaigns.
Texting vs. Emails – A fundamental difference between these two forms of communication is the frequency in which messages are sent. Many marketers mistakenly believe that text messaging is a faster means of disseminating information. Nothing could be further from the truth. Emails are a cost-effective and reliable method of disseminating information to your target audience.
However, emails are often quicker than a single, short message posted on a social media site. In fact, text messaging alerts provide your customers with more timely information than a single, light-hearted tweet posted on Twitter. If you think social media sites are only useful for posting status updates and links, you clearly haven’t been living in the 21st century.
In addition, text messaging provides a greater opportunity to reach out to your audience. Unlike posting links on social media pages, you can easily reach out to your customers through mobile phone applications. Furthermore, mobile numbers are now easily obtainable via searches, which means you can quickly target your audience and expand your target market. While it may seem as though reaching out to a captive audience through email addresses is a more feasible marketing strategy, this may not always be the case.
In order to ensure you’re maximizing your profits and minimizing your expenses while increasing your customer engagement, it is important that you carefully consider your marketing options. If you’re not convinced that mobile marketing is a practical option for your business, consider using SMS marketing exclusively instead. This will ensure you reach out to your audience even more easily, while at the same time ensuring you are efficiently implementing the best techniques for maximizing your return on investment. Email and text messaging are great marketing strategies for businesses, but they must always be administered in a manner that is compatible with your business model and goals.
One of the most effective ways to execute these campaigns successfully is by keeping everything consistent. You will have to maintain your emails and sms messages in a uniform manner no matter which platform you choose. It may seem like a time-consuming task to keep them all in the same template, but this will be worth the effort in the long run. For instance, if you use a black and white theme for all of your marketing materials, you should never break this rule, even when you send mass emails or sms messages to a variety of subscribers. People will be less likely to open your emails or read your sms messages if they don’t seem to belong in the same space. Even if you’re using a template, make sure all of your material is uniform from email to email and from platform to platform.