Features You Should Look For in a Complete Email Marketing Tool
If you are thinking of promoting your business through the medium of email then you will certainly have considered at least considering the option of using a free email marketing platform. You will no doubt have noticed that these platforms are very popular and are available with a wide range of features. A free email marketing platform is one that allows you to build your own campaign without the need for any sort of upfront payment, whereas other platforms require payment.
But what about the advantages of a free email marketing platform? How can it work to your advantage to promote your business? To help you here are some pointers that you should keep in mind while looking for a good and suitable platform. Namely, here are the points that you should look for:
Unlimited Integrations: Most of the platforms now include a number of different and useful integrations which can be used to simplify the task of sending bulk emails to your subscribers. For example, there are a number of popular platforms that integrate with social networking sites such as Facebook, Twitter and LinkedIn. There are also a number of platforms that allow you to manage your list of emails from your smartphone or tablet, even while you are on the move. Thus, users have the convenience of staying updated and organized at all times.
Customizable Templates: The templates that come with the platform are very customizable and can help you to come up with a professional email campaign that is tailored to the needs and preferences of your subscribers. These templates are usually presented in a WYSIWYG format. This is a simple word processor format that makes it easy for you to come up with an effective campaign. For example, you can choose to customize the body of the email with the title, the body with the message, and finally include your website URL in the body. The template also allows you to create a link with your website where your readers can easily access your products and services.
Advanced Segmentation capabilities: In order to send emails to the correct segment of your subscribers, you will need to use the segmentation tools provided by the platform. Such tools will allow you to determine the characteristics of each segment such as demographics, past shopping habits, buying preferences and so on. This enables you to send the right emails to the appropriate group of your subscribers, thereby increasing the effectiveness of your email marketing campaign.
Live Analytics: It is no secret that email marketing requires regular monitoring in order to determine if it is really working. Fortunately, most of the best email marketing platforms now come with built-in analytics programs. These analytics programs allow you to easily and accurately gauge the performance of your email campaigns. Some of these programs are more detailed than others, however. If you want to get more in-depth data about the activity of your subscribers, you will need to install additional modules such as the free email marketing plugin called aweber. aweber can provide you with comprehensive statistics including number of clicks, bounces, open rates, read rates, click-through rates and more.
Comprehensive templates: Although most marketers already have a template they usually reuse for all their emails, it would be much better if you have a free plan with templates. Using a template is usually the best way to ensure that you produce high quality and memorable emails. However, a free plan with templates also offers an opportunity to personalize your content and make it as unique as possible.
In summary, a good email marketing platform should be able to consolidate all your segmentation efforts in order to analyze your market segmentation and deliver customized messages to your subscribers. Such tools should also enable you to easily create custom messages and segmentations. Advanced segmentation tools will allow you to easily create new mailing lists based on segmentation and personalize the messages being sent. In addition, these programs should also include various analytical reporting capabilities. By using these features, you will be able to successfully segment your target markets and generate personalized campaigns.