June 10, 2021 0 Comments

If you are looking for an end-t0-end solution for all your email marketing requirements, you have come to the right place. Here, we give you a review of one of the leading and most respected email marketing solutions in the industry, Mailchimp. Founded in 2001, Mailchimp has constantly been updating its services to help businesses grow faster than ever.

Mailchimp Platform
Mailchimp Platform | Image by Gerd Altmann from Pixabay

It comes with a bevy of automation and artificial intelligence-powered tools to help businesses connect well with customers and improve engagement rates. Mailchimp takes the proverb, “Customer is the king” very seriously. It focuses entirely on giving your users a valuable experience with the help of personalized and targeted emails and campaigns. Let us look into those details in the following sections.

In our review, you will get answers to some of the important questions like:

  • What is Mailchimp?
  • What are its features?
  • What is its pricing plan?
  • What are the pros and cons of Mailchimp?
  • Our Final Word

 

These answers will convince you why Mailchimp is a great product to improve the brand awareness, customer engagement, lead conversion and profitability of your business.

What is Mailchimp?

Mailchimp is the all-in-one marketing platform that helps businesses of all sizes to improve customer relationships and increase revenues. It has been in the business for 20 years, and is ranked highly by tech experts and clients all over the world. Today, millions of businesses and entrepreneurs trust Mailchimp to improve their customer interactions. These include some of the top Fortune 500 companies as well.

Apart from providing the automation and customization services that other email marketing solutions offer you, Mailchimp gives you some special features, such as analytics powered by Artificial Intelligence, online sales, postcard deliveries and more. In short, Mailchimp helps businesses worldwide send relevant communication to the right set of people on time through some smart strategies.

What are the features of Mailchimp?

Mailchimp is ranked quite highly in the digital marketing world because it comes inbuilt with some attractive features like the following:

  • Organized customer data

Mailchimp helps you track customer information and record the data in one place, so that it becomes easy for you to edit and create segments/lists out of these. With this customer data, you can create personalized content and schedule them to get triggered automatically. Segments are possible based on demographics and other factors. Mailchimp has recently got into the details of CRM as well, which is an added advantage for users.

  • Content is king

In your business, not only the customer but your content is also the king. With Mailchimp’s advanced tools, you have the flexibility of choosing dynamic content, campaign studios and design templates. You can also help with the subject-line helper tools to create catchy and relevant content for your new and potential customers.

  • High-end automation

Thanks to the sophisticated automation tools of Mailchimp, you can concentrate on other reproductive stuff, while the system will take care of engagement and customer journeys by itself. The pre-built automation tools enable you to schedule your emails so that the right content is sent to the right set of people promptly.

Mailchimp also gives you the option to target your messages based on the customers’ purchase history while integrating with eCommerce platforms like WooCommerce, BigCommerce, Magento and more. Sending postcards, creating landing pages, integration with social media accounts, posting on social media and marketing calendar are some automation features offered here.

  • Analytics and reporting features

Mailchimp comes inbuilt with sophisticated reporting & analytics tools, which help you test the success of your marketing strategies. Its AI-based recommendation on what you can do to improve your current state is one of its most-loved features.

Pricing Plan

Free Plan – For 2000 contacts – Mailchimp’s free plan is one of the most exhaustive compared to its competitors. Even the free plan offers excellent features like CRM marketing, email builder, opt-in forms & landing pages, website builder and creative assistant.

Essentials – $9.99 per month for up to 500 contacts – Here, you get access to additional features like 24/7 customer support, testing, customer journeys, personalized branding and all email templates.

Standard – $14.99 per month for up to 500 contacts – The services you get introduced to are custom journey builder, branching points, dynamic content, custom email templates, segmentation based on behaviors, and time optimization.

Premium – $299 per month for up to 10000 contacts –  This plan works great for established businesses. It offers you sophisticated features, such as advanced segmentation, comparative reporting, testing for multivariates, access based on roles, customer support on the phone and more.

On the official website of Mailchimp, you can find a handy, online calculator. You can calculate the exact amount you have to pay for the plan you choose, after entering the number of contacts you have.

Pros

  • Offers quite a lot of advanced features even in the free plan
  • One of the respected and trust email marketing solutions today
  • Provides end to end help for your email marketing requirements
  • Free Plan available
  • Works great on desktop and mobile versions
  • Easy to edit email templates and send monthly newsletters
  • Audience management and CRM tools offered here are some of the best

Cons

  • Customer support not very helpful for other plans except the Premium Plan
  • Interface is not very easy to use, as it takes a lot of time in setting up and generating leads

Our Final Word

If you have been looking for an excellent email marketing solution for your business, look no further than Mailchimp. It comes loaded with all the automation, customization and CRM tools you need to reach out to our customers more frequently than before with the right type of content. Mailchimp has benefitted small businesses and Fortune 500 companies as well. So there is no reason why you shouldn’t try this right now. If you are hesitant to put your money into this product right now, we recommend you try the free version to get a feel of its services. We are sure that Mailchimp will never disappoint you at all.

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