Targeted email lists are the holy grail of internet marketing and one of the primary reasons that have made internet marketers rich. The problem is that most marketers don’t know how to create quality targeted email lists and consistently make a profit from them. So how can you master this art without investing hundreds of dollars? Here are a few tips:
Segmentation – This is the first part of a long term strategy for creating targeted email lists. Basically, email marketing campaigns are run by separating your audience into segments and then targeting each segment with targeted email lists. The major difference in internet marketing campaigns is in the methodology: Whereas a shotgun blast goes wide and randomly, segmentation targets only those prospects who are genuinely interested in what you have to offer. In other words, it’s about targeted email lists. For example, you can segment your audience based on geography, gender, age, buying preferences and many other factors. Also, you can segment them according to interests like music, books, politics, religion, hobbies, and so on.
We can further break down segmentation into several sub-segments. For example, you can segment email lists based on a market niche. If you are marketing shoes online, you can segment your email lists based on location, age, income bracket and so on. You will get a much clearer picture of who your customers are and where they are located within your target market.
Targeted email lists
B2B Lists – You can segment your customers in several ways. By default, marketers include their website URL, email address, name of customer support team, company logo, sales page, purchase receipt, etc. But sometimes that isn’t enough. You need additional segmentation like: by geography, by industry, by segment and many other others.
You may want to segment your list based on current email segmentation. When you make your target list, there is no guarantee that you will always be able to sell to it. For example, if the top ten people on your list by twice a year, you don’t want to segment them based on past purchases. Or if you have a business contact who buys weekly, you may want to segment them based on whether they made a purchase in the last three months or not. It’s better to segment your customers than making assumptions and hoping that your list will remember who you are.
Another great feature of segmentation is tracking. Marketers can segment their lists based on whether they opened emails and clicked links. They can also segment by creating different ad copies based on the open rates for these emails. If segmenting is done correctly, marketers will gain valuable insight into the performance of their targeted email campaigns. They will be able to gain insights on what is working and what is not. They can also improve on their ads and make sure that they are reaching their subscribers as well as possible.
Many marketers think that they should focus on the quantity of emails sent rather than the quality of these emails. However, this isn’t always the case. In fact, emails with poor quality can actually turn off subscribers. By segmenting your email lists based on opening rates and click-through rates, you can provide your subscribers with an informative email that is helpful to them. Not only will you be able to send valuable information to your subscribers, but you will be able to improve the overall quality of your campaigns.
The final segment to segment is “others.” This is a subset of your targeted email lists. It consists of people who opted-in to your mailing list, but who did not specifically request more information from you. This segment is generally used for informational emails or those promoting products, so it’s up to you whether you want to include them in your own targeted database or buy email lists from a third-party.