The question “what email platform should I use?” is at the front of many marketing strategists’ minds. With more companies are relying on social media, email is becoming an increasingly important part of their marketing mix. Unfortunately, there are hundreds of options available. So how do you decide which one is right for your company? This article will help you answer that question by showing you what you need to look for in an email platform.
It’s important to start off with the basics. It’s not enough to have a “scribe” button or a form on your website. You need your subscribers to actually take action. They must open your emails, click through to your landing page or even visit your site. You can’t have a successful email campaign if no one bothers to check your site ever again!
So how do you find out what your email platform needs to do for you? The first thing to look for is an auto-responder. This is a program like Get Response or Aweber that will automatically send out messages to your subscribers. There are a number of different ones available, so take a look around and see what you can find. Make sure it can auto-respond as it’s an incredibly important function of any email platform.
What email platform should i use:
Another feature that you’ll want in your email platform is one that allows you to build a mailing list. It’s possible to buy a list, but for most companies this is not a cost effective way to build up your business. Why not build your own? Building your own list is one of the best ways to drive targeted traffic to your website and to get more sign ups and sales.
Once you’ve found an email platform that meets your basic needs, it’s time to decide on how you’re going to use it. Do you want to use a form on your site that allows people to sign up and add emails to their list? If so, then your email platform needs to give you an input field where you can create the form. Then there should be a link for that form somewhere on your site. There is one other function that you might be interested in. You may want to be able to specify the auto responder that your site uses so that you don’t have to change your HTML code on every single page.
The final part of your email platform is all about tracking all of your messages. In particular you’ll want to track your open rates and the rate that new prospects to join your list. Ideally you’ll want to track your open rates over the entire life cycle of each message, not just during the launch of the message. Your sales team can set up a report that will show you everything that you need to know.
What about recurring fees or auto-responders? With any email platform, you have the ability to set a recurring fee that will be charged to your subscribers every month. This can be a great way to keep your costs down while still making sure that you are making a good return on the services that you are providing to your subscribers. There are a number of companies that provide these types of services, but you’ll want to look closely at the pricing and what you’ll have to do to get started.
So what email platform should I use? It really comes down to two things. Do you have the experience that you need to set up your own platform? If you aren’t familiar with HTML and don’t have experience with database migrations or even php, then you really shouldn’t be making this kind of decision. If you know what you need to do and you have the experience, then go for it! It’s easy to set up a newsletter on your site once you understand the basics of setting up a blog.