What exactly is an email automated trigger? Well, for people who aren’t aware of this great technology, an email automation trigger is a special automated email sent to your subscribers to give more details on the company if that’s the case s the client subscribing to your newsletter for the very first time. This can be a valuable asset for your company as it provides you with a better opportunity to make sure that your subscribers are actually interested in subscribing to your email newsletter. It will also enable you to know what works and what doesn’t when it comes to enticing new clients and ensuring that they continue to use your services and benefits. This will also prevent your staff from having to spend countless hours trying to identify leads, helping them do what they do best and generating income for your company. So what are these triggers and how can you send them?
Email automation can be triggered by various different factors, including; customer behavioral trigger, subscriber relationship management and even outdated email content. Let’s take a closer look at each of these factors. If a customer has not received any updates on their newsletter within the past sixty days or less than three months, they have not been exposed to your company’s messages and can be considered ‘not responsive’ to your company. To measure your current activity and get information on what might be triggering this ‘no response’ behavior, simply go back to your dashboard or search box and find the section that says ‘Initiators u0026 Contributors’. Under this section you will see the names of your customers, their last activity and when you last sent them an update.
Now that you have this information in hand you are able to fine tune your campaigns to better achieve your marketing goals. However, as mentioned above, the trigger or causes are usually different for every individual subscriber. This is why it is critical that you segment your subscribers into different groups. Based on these grouping you can then trigger specific campaigns based on your findings. For instance, a newsletter group for IT professionals may send an email promoting a webinar by a specific date if a recent campaign with that group showed no sign of success.
What is an email automation:
It is important to note that not all subscription lists are set up for automatic functionality. If your list consists of subscribers who opted-in after you offered some incentive, such as a free report or eBook, you may want to add an option to automatically approve new subscription requests. Most service providers enable you to set these triggers on various levels; beginner, intermediate or advanced. In addition, many services like Anotherex offer tools for building custom subscriber onboarding pages, which will make it easier to create these trigger emails.
Another way to trigger auto emails is by implementing onboarding processes. Automated emails are one of the fastest and most efficient ways of generating sales leads. An experienced sales team can use onboarding processes to help customers easily identify their ideal customer. Once a customer has been defined, automation will then help that customer order more from you, or at least order more often from specific offers. Through automation, you will be able to serve every customer need in the most efficient manner.
Email automation is also helpful because it removes the human factor from the equation. For instance, when a customer opens your email, they aren’t making any requests for more information. In email automation, the triggers are already pre-determined, so you don’t have to go searching for a list of potential buyers. If you are looking to expand your business, you can easily adjust your marketing tactics to better target specific audiences.
With this in mind, let’s look at how an auto responder can be used to further streamline your sales and marketing departments. A robust marketing automation platform allows your sales team to easily build and maintain contact lists with ease. With marketing automation, you can easily set up auto responders for when particular leads, call-backs, or emails come in. This way, you don’t have to spend hours manually creating follow up emails or sending out promotional emails on a regular basis.
All in all, email automation is definitely the right time to automate your business’s contact lists. When you have a large number of leads, you don’t want to waste time opening and manually responding to every single one of them. With the right software, marketers can set alerts to go off at the right time based on what your sales team is looking for. Now you can reduce your workload and increase your profitability by implementing automation into your marketing campaigns.