An email blast is basically a single email message, which is dispatched to a large, targeted segment of a specific email list, or several email lists. These emails all target potential buyers or contacts in your targeted email list making your email blasts have a much wider reach than a traditional promotional email campaign. When you send an email blast, there is generally some sort of link within the email which will take the reader directly to your website. Your website of course may be a separate site from the business you are running and in fact it should be but if you are running multiple businesses online this can often be easier and more cost effective to run them as one. If you are running a home based business email blasting is highly recommended as you can reach anyone in any city at any time during the day.
Before you send these emails, you need to consider who your audience is and what they want to know. Your first step should be to identify your audience. For example, if you run a network of businesses that sell children’s toys you will not want to send a blast about children’s toys to individuals with disposable income because the majority of people you want to reach will not be able to afford the products you are selling. However, if you ran a network of small businesses that make and sell handcrafted furniture your email blast would be well received as long as it included an action button for interested parties to click so they can learn more about the handcrafted furniture you are selling. If your product was an e-book you may want to send these emails out to individuals who spend a lot of time on the internet. This would require an action button to take them to your sales or order page.
Once you have determined your audience, you can then start designing the marketing message which should include your offer, the benefits to the customer and your contact information. Always include your company logo in these emails. You should never use a picture in these marketing documents because most email servers block all pictures and logos. So always use a picture or a logo so your company is not spammy.
What is an email blast:
After you have sent these emails, you must let the recipients know what you are offering. The best way to do this is through a press release distributed to the appropriate media. Once you have sent out the press releases you will need to track the results. This is where email marketing software can be very helpful. With email marketing software you will be able to view the statistics that tell how many recipients opened each of the emails and how many of those recipients clicked on the links to learn more about the company or product.
The last thing you want to do after you have defined your audience and created your press releases is to constantly be sending out email marketing newsletters. These newsletters should contain articles and information about the company, current news, etc. You should also add an opt-in box to encourage subscribers to visit your website for more information about the products and services your company offers. These constant contact campaigns are one of the keys to success with email marketing campaigns.
If you want to see the fruits of your efforts, you will have to put in the time to do research and build your database. Without a good email marketing database you will not be able to market your business as effectively as you otherwise could. There are many marketers who claim they know how to create a good email marketing campaign. However, there is no single secret that will produce results.
The key to producing a successful email marketing campaign is to find the best time to launch it. If you launch it when the competition is not doing it, you are unlikely to receive much traffic. Even though the competition may be doing something at that time, you may be able to launch your campaign when they are not. When you find the best time to launch your campaigns, it is time to start building your list and making sales.
The best email marketing software is one that allows you to import contacts from your opt-in list. This will allow you to keep track of where your customers came from so that you can target them even though they have joined your list. Another important feature that you should look for is one that allows you to send split tests. These are basically test videos that let you know what certain parts of your campaign are working and what part of it is not working.