“What is double opt in email marketing?” asked a friend who recently started his own internet marketing business. His quick response was, “Oh it’s just an email invitation that you can click on and agree to the terms of service.” As if this was not enough information for him. He wanted to know what is double opt in and how it can benefit him.
I didn’t know what to tell him. I had heard of email marketing and knew that it was a great way to market products or services but not sure what he needed to know to be able to use it effectively. So, I did some research online to find out. And guess what?
Double opt in is an email marketing technique that has been around for a few years. It allows you to create a list of subscribers by collecting their names and email addresses. Later, you can send out an email that offers them something of value for free, such as a free report, e-book, or newsletter. They have to opt in to stay on your list. This is a good way to build a targeted list, but there are other benefits to this list building technique as well.
What is double opt in email marketing:
First, it gets you very high rankings with the major search engines. This gives you plenty of exposure. The next benefit to this strategy is that your message appears on the front page of web pages when people search for certain key terms. If your content is of high quality, you will rank higher and will draw lots of traffic to your site.
What is double opt in email marketing? In order for you to take advantage of this advertising tool, you need to create a list of subscribers to which you will send your messages. You can do this by using a free autoresponder service. With these services, all you have to do is type out an email and hit the “send” button. Once the email reaches its destination, it will automatically be double opt in. The subscriber will receive an email asking them to confirm their opt-in; they will simply click on the link in an attempt to confirm.
Why does this method work so well? People love to be rewarded for simply answering basic questions. When they receive a free gift, they are more likely to follow through and provide you with their contact information. It is also incredibly simple for a marketer to gather email addresses from people who regularly use his or her website. This makes it easy to target your message. You can tell a customer that he or she will be able to receive a special offer if they respond to his or her request for information.
What is double opt in email marketing? Double opt in is a process used to gain permission, rather than just asking someone to confirm their email. Some marketers will go as far as requiring potential customers to respond to a list of questions before they can proceed to receiving information. After answering the questions, they can then decide whether or not to opt in. This means that the customer who opted in has confirmed that they want to receive information from the marketer. This helps the marketer focus his or her marketing efforts on only those customers who truly want to be part of the business.
As you can see, there are some major benefits to using this form of marketing. It works extremely well for small and medium businesses. Those with a smaller budget can still use this method effectively as long as they have a professional marketer working for them. There are no restrictions, which makes it ideal for both beginners and more experienced marketers.