What is email marketing about? Email marketing is the act of transmitting a commercial message, usually to an entire group of individuals, via email. From its most simple definition, every email message sent out to a prospective or existing client can be considered email marketing, regardless of whether it’s sent through a company’s web-based interface or directly to a fax machine.
It wasn’t that long ago that the majority of online companies operated solely through email. However, in recent years, more businesses have adopted web-based email systems as a preferred method of marketing and communicating with clients and customers. With the widespread availability of high speed internet connections, many businesses have discovered that it’s much easier to advertise to individuals who have internet access. While earlier strategies such as direct mail, telephone calls, and newspaper ads were impractical, email has proven to be a highly effective method of advertising for small businesses.
In short, marketing through emails allows you to reach people who own electronic devices. For example, you can send a brochure via email to a person who owns a Palm or Blackberry. This type of marketing allows you to reach people who have access to email on their personal computers, laptops, tablets, smart phones, lap tops, and other devices. This makes marketing through emails both convenient and accessible to a wide variety of clients and customers.
What is email marketing all about:
One of the advantages of marketing through emails is that you don’t necessarily need to know the customer’s email address in order to send them emails. Many companies utilize opt-in lists or “opt-in” subscription lists that automatically allow people to subscribe whenever they sign up for a newsletter, magazine, or other broadcasted media. Using a web based email marketing strategy also means that you can easily track the success of your marketing campaign. Simply monitor the number of subscribers that are receiving your messages.
Email marketing has become one of the most popular ways to communicate with your customers, thanks to the ease of creating and sending the messages. There are several ways you can market to your customers using emails. For instance, you can create a “cc” note in each email that carries your name, email address, logo, website address, etc. You can also create “double opt-in” lists that allow your customers to indicate that they want to receive additional information from you by adding another email address. Finally, you can encourage customers to provide you with their email addresses by offering a special “opt-in” link in the email message that directs them to your website. The possibilities are endless when it comes to creating and implementing an effective email campaign.
There are numerous benefits associated with email marketing. For instance, by using web based campaigns you can easily send different kinds of messages to multiple recipients at the same time. You can send a broadcast email to your entire client list or a promotional email to only those who have specifically requested that you send such a message to them. You can also send automated messages to inform clients about the latest products and services that are available.
Of course, there are some downsides to web based email campaigns as well. One of the biggest problems that many people have experienced is that their inboxes become flooded with junk mail that does not have any business purpose for them. Another downside is that you cannot advertise in your emails since the messages must be pre-approved by you or your web based service provider. This makes advertising through email very difficult for small businesses that rely solely on direct customer contact with their clients.
Hopefully by now you understand the basic concepts behind email marketing and the important benefits associated with the tool. By taking the time to understand the ins and outs of email marketing, you will be able to maximize its potential for both your business and your bank account. If you need additional information or an example of how email marketing can work for you, then you should take a look at one of the many online consulting sites that offer email marketing tips and tricks. There you can find valuable information on what is email marketing about and how it can help your business.