What is MailerLite? This is an email marketing solution for any kind of companies. The basic concept behind mailer solution is ease of use. It helps businesses in building their lists and automate the entire process. It offers easy-to-use subscribers management, simplified subscription management, advanced campaign reporting and even simplified email distribution.
MailerLite offers a wide variety of integrations to help your business. They have a whole list of templates that you can choose from. With one click, you can change the template to suit your needs. With their customizable subscription options and automatic email archiving and auto responder options, your subscribers will never miss you. This is the best way to reach new customers.
A CRM system is what allows your customers to contact you back with the information they have asked for. Without a CRM system, it will be difficult to keep your customers hooked and satisfied with your product or service. MailerLite comes with its own CRM system. This feature is an essential add on which every email marketing tool should come with.
What is mailerlite:
In addition to being able to follow up on your subscribers, another feature that this amazing email marketing platforms offers is auto responders. Auto responders allow users to set up a time sensitive message and automatically email the subscribers at set intervals. If your customers are busy in the office or out of the country, you do not need to waste time sending the same messages over again. With auto responders, it will be easy to send out messages when you need to.
MailerLite also has a free plan. The free plan allows you to send out up to 3 emails each week. The cool part about this is that you can set up different groups for different times of the week, so you will not send the same emails to the same group on Sunday night and Monday morning. There are also group plans available for up to five subscribers. With this plan, you can manage multiple groups of five subscribers with email automation.
Another thing that this amazing email automation platform offers is segmentation tracking. You can segment your subscribers based on their location, gender, educational background, IP address and more. This will help you to fine tune all of your future campaigns and get a better understanding of who your audience is and what works and what doesn’t. You can even get statistics about how many people are opening, receiving, clicking and forwarding your campaigns.
One of the best parts of MailerLite’s features is its integration with Google Analytics. Users of the software can set it up to receive live updates from Google. With this information, you will be able to see where your traffic is coming from, how much bounce rate is and which of your subscribers are most interested in your campaigns. This will give you an idea of what is working and what is not. You can also see what keywords your readers are using in the search engines to find you.
Overall, MailerLite makes managing an email marketing platform easier than ever before. It integrates seamlessly with Google Analytics, provides unlimited segmentation and reporting and comes with excellent customer support. With all these great features, what is even more remarkable is that there are no signs fees associated with MailerLite. They offer over twenty different integrations with other programs including: Hotmail, Yahoo!, AOL and others to create custom landing pages and newsletters, and integrate with email marketing platforms such as Aweber and GetResponse to automate your campaigns.
When you are first setting up your campaign, it is important to setup your list. If you have ten subscribers and one hundred views per day, it would take you almost four months to get to one thousand subscribers and at least one hundred views per day for four months straight. With MailerLite, all you need to do is set up a free account and you are ready to go.
Getting your list up and running isn’t the only challenge though. Once you have signed up, you need to build the relationship with your subscribers and make sure that they know how to unsubscribe. As with all email marketing tools, MailerLite has a built in approval process and with the advanced settings, you can instruct MailerLite to refuse a subscription, resend emails, or permanently remove a subscriber from your list. The built in audience targeting feature will help ensure that only your target audience opens your emails.
While MailerLite is free, you will come to appreciate the value of zapier, Kopps, and other MailerLite integrations once you start to use them on a regular basis. These platforms all allow you to create more targeted campaigns and generally save you time and money. Even though MailerLite gives you all these functions and allows you to completely customize your site, there are still some things you can do to make your site easier to manage and more efficient. In my opinion, though, MailerLite remains the easiest to use and integrate with other free email marketing tools.