What is opt in email marketing? Simply put, it’s the practice of getting permission from potential subscribers before sending emails to them to introduce new offers and services. For those of you who don’t know, email marketing is a powerful sales tool that can help you earn money fast. However, in today’s world of junk email, unwanted promotions, phishing attempts, and spam, you have to be extra careful. In this article I will discuss how to send emails to your subscribers that are most likely to be received.
First, before you start building your opt-in email list, you need to set expectations for subscribers. For those of you who are new to online marketing, this may sound obvious, but if you are still getting bombarded with spam complaints every day, chances are good that you haven’t yet set clear expectations. To become more elaborate, it also means asking visitors to sign up to your opt-in email list before they can receive emails from your site.
Second, when it comes to what is opt in email marketing, you also need to set clear expectations for how much you plan to sell to each visitor. If you intend to send emails to only people who specifically asked for information about your products or services, you need to specify that in your invitation. Otherwise, you might be liable for massive amounts of spam complaints. For example, if you have included links in your newsletter to an affiliate link that lets you earn commissions from purchases you make, you need to tell your website visitors that they may not purchase anything unless they specifically request information from your website.
What is opt in email marketing:
Third, and most importantly, you need to set reasonable restrictions for how many times a week you send emails to your subscribers. Remember that if you have a large number of subscribers, you will likely have to schedule your emails more frequently. Setting a maximum number of emails sent every week is a reasonable rule of thumb. This will help you prevent yourself from becoming overloaded with requests for information. It also ensures that your opt-in email rate never drops because people don’t know that they can unsubscribe anytime they want.
Fourth, keep your subscribers happy. By providing incentives for people to subscribe to your list, such as free reports or free gift cards, you can encourage them to build trust and confidence in you. Also, by letting subscribers opt-in to receive your emails, you can ensure that they feel confident that their information is secure and private. Finally, don’t use your subscription emails as a vehicle to sell products or services to your subscribers. In particular, don’t send out unsolicited emails that are part of SPAM.
Fifth, be prepared to deal with any potential spam complaints. Opt in email marketing may not necessarily be regulated as spam, so you will need to take steps to make sure that any email you send out is permission-based. Some internet service providers (ISP) blocks some mailings as spam, so you will want to be careful about which ones you send and from which addresses. You will also want to monitor the activity of your subscribers to make sure that your emails are appropriate for what you are promoting.
Sixth, set expectations for yourself and your subscribers. When it comes to what is opt in email marketing, you will want to set expectations for yourself. For example, if you want to market to new customers, you will likely want to offer something free or even give them a free gift card. If you intend to do some paid advertising, you might set expectations around a certain number of sales or sign ups each month.
Lastly, use proper email marketing software. A good opt-in confirmation should be included in the email. This will ensure that the recipient knows exactly when they have received a confirmation email, and will know that it is an important sign that they have opened the message. Opt in email marketing software can automate many of these messages and ensure that your campaign gets off to a great start. There are many good options available today, and a quick search on the internet will help you find the right one for you.