What is the best day to send a marketing email? The answer depends on how you plan to use email. If you are a direct sales business, it is likely that you will plan to send a marketing email the day that you make any new order. But if you sell your services or products through an affiliate program, it might not be optimal to aim for a specific day. Let’s look at some more scenarios.
If you are a direct sales business, you probably won’t care too much what is the day. You want your sales numbers. You also want to send your email in the morning and try to make it attractive as possible to your potential buyers. So, let’s assume that you are going to aim for a particular day. How do you decide what is the best day to send an email for your marketing efforts?
Assuming that your marketing email is going to be sent out on the same day, then you can easily determine what is the best day to send it. That is, as a rule of thumb, try to send it on Sunday afternoon. It is widely known that people tend to spend more time online during this time. Therefore, you can expect a higher open rate for an email sent on Sunday afternoon. Sunday afternoon also tends to be a quieter day, so this could be a good day for you to run a promotional promotion.
What is the best day to send a marketing email:
Now assuming that you want to send out a marketing email promoting an affiliate product, there are a few other considerations. The day of the week that you want to send out the email is also going to play a role. If you are promoting an affiliate product that promotes the end of a season, you might want to target people who are taking a vacation. If you are promoting products that are more seasonal in nature, such as Christmas, then you would want to target people taking a break from school or their busy work week.
What is the Best Day to Send a Marketing Email? As previously mentioned, people tend to do their shopping online on a Saturday. So, if you are targeting people taking a vacation, you would want to make sure your email is sent out on Saturday evening. But, what if you are targeting people at work? You may find that Monday morning works for you. That’s because Monday is the day when most people are free and can take a weekend day off of work to go on vacation.
Another consideration is your market. If you are trying to promote a local market, such as your own, then you will want to send your email on a weekday evening. People in your market will generally be more likely to read a marketing email than one that is sent out globally. Monday morning email is more likely to be opened than a Friday evening email.
Another factor that goes into deciding what is the best day to send a marketing email is timing. If you are trying to get a large list of subscribers, then you need to send your emails at least five days a week. If you are targeting only one market, then choose the day that is best for you. But, don’t let this put you in a rush. Make sure that you carefully analyze the results of your marketing email and the results of your timing to ensure that you are maximizing the benefits of your efforts.
The above considerations are the basis for determining what is the best day to send a marketing email. And, while there are many more factors to keep in mind, these are the basics. Use these guidelines to help you decide what is the best day to send a marketing email for your particular niche. And, once you have made this decision, make sure that you follow through on that schedule, regularly and consistently!