So you are planning to start or expand your business online? If yes, then the first and foremost question that will cross your mind will be-what is the best email campaign service available online? There are hundreds of email marketing companies out there ready to take your order. But which one is right for your business? It might not seem as simple as asking your friends or relatives.
Before you hire anyone for your email marketing campaign, you will need to consider a few things. The first thing to be considered is the price of the plan or offer. Of course the cost of the plan itself will not decide the outcome of the campaign but it can determine how effective and efficient the email marketing company is. Most of the time, email marketing companies charge a per-transaction fee for their services.
In simpler terms, the more email messages you send out, the more you will end up paying. But this should not deter you from getting the job done. Email marketing companies do charge because they have to pay for the time and effort spent on your advertisement. Therefore, if you think about the amount you will save in not having to pay for a monthly bill for email marketing, it will surely be worth the cost of hiring an email marketing company.
What is the best email campaign service:
Another important factor to consider in choosing the best email campaign service is its tracking capabilities. It should be able to track the number of clicks on your advertisements as well as the number of referrals it has earned for you. This way, you will know how effective the use of email marketing is for your business. Aside from these tracking numbers, the software should also be capable of tracking the open rates as well as the time spent on each email.
However, the tracking capabilities of the email campaign tool you are going to use should be able to accommodate different business sizes. This means that you do not need to buy a separate tool just for your business. A simpler solution is to avail of a hosted server, which is more affordable than purchasing and maintaining your own server. Also, you can save a lot of money since there are many companies that offer these services for a lower fee. So, you can find something that would work best for your budget.
The next thing to consider in choosing the best email marketing service is the number of emails your business gets every day. Most experts say that a maximum of 15 emails should be sent every day, whether these are from personal contacts or customers. This would help you determine the number of emails that can be deemed as spam.
On an average, you should also set up an opt-in list. This is what will help you collect the names and email addresses of potential customers. With this information, you can then create your email campaign and know who is really on your mailing list.
Another feature to consider when looking for the best email campaign service is the ability for you to set up auto responders. An auto responder is a system that allows people on your mailing list to automatically be notified whenever new messages are received from your subscribers. These auto responders can be set up in minutes and can provide timely updates on what is the best email marketing tool for your business. This way, your subscribers will always know what is the best product or service you can offer.